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Lettering
For the love of drawing letters, instead of simply writing or typing them.
Sketched digitally, spontaneously, often on the go and mostly tongue and cheek - I use lettering as a medium to speak my mind.
A throwback to Design school days, this was one of my first trysts with lettering.
An advertising campaign for the global candy brand 'Skittles Extra Sour' - I played with the letterforms to bring out the spunk and bold character of the brand.
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