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RPG Heritage Programme Branding
Does heritage follow design or design follow heritage?
Brief
Logo and Identity Design for the RPG Heritage Programme (RHP)
RHP is a project aiming to revive, restore heritage sites across the country through editorials, beautification drives, tourist walks and more.
Service
Identity design, Branding
Client
RPG Foundation
Process
Drawing inspiration from traditional Indian architecture and construction forms such as pillars, steps, arches and minarets we developed a letterform series for R, H, P.
We explored the shortlisted options further
Credits
Concept and Art Director: Kunj Mehta & Urvi Shah
Graphic Designer: Yesha Goshar
Branding: Kunj Mehta
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