top of page

‘The Laughing B’ Branding

The Laughing B is a Pan Asian Gastropub with multiple outlets across Rajasthan. Their food takes a modern twist on traditional Indian classic dishes. We wanted their customers to taste the twist when they consumed our design too, so here’s what we did. 

Service

Identity Design, Mascot & Branding

tlb haracters-13.png

Logo Process:

Synergising their name and their work, we created a mascot logo that was an amalgamation of the Laughing Buddha and a typical South-east Asian chef. 

Whether it was their food, interiors or their menu, the vibe stayed classic and cohesive - that which was modern, eccentric and punky. Take a bite into that vibe below.

bottom of page